Fan engagement platform for sport Turn every fixture into data you own.
Grow a fan database you own and create sponsor assets you can sell. Our fan engagement platform lets clubs, leagues and governing bodies launch tipping competitions, score predictors and player votes in minutes, in their own brand.
Used by
Win over every kind of fan.
Your fanbase is three audiences in one. Casual fans are the biggest group and the easiest to win with a quick entry. Engaged fans want challenges that reward what they know. Super fans want status. There's a template for each, and every entry is a contact you own.
Easy, low-effort wins
Most of your audience, and the fans most clubs never reach. Win them with a quick, fun entry.
Challenges that reward what they know
A fan engagement platform built to grow revenue.
- A fan database you own Every entry is a consented contact you can market to, not a follower an algorithm decides you can reach.
- Sponsor assets you can sell Put a sponsor's name on a tipping competition, a player vote or a prize draw, then show them the results.
- Reasons to come back every round Predictions before kick-off, votes during the match, awards after it, and tipping or prediction leagues all season.
- Live in minutes, not weeks Start from a proven template, in your brand. A typical campaign takes 20 to 40 minutes to build.
- One club or a whole competition Leagues can run one campaign across every club, each in its own branding, and sell it once to a national partner.
- A team in your corner Campaign ideas, mockups for your sponsor pitch, and people who know club digital, fixtures and seasons.
Big moments, quiet weeks,all year round.
Match days, finals and signings are your biggest moments, but the off-season and the weeks in between matter too. Build the hype before a big moment, play along live, make it last afterwards, and stay close through the quiet periods.
Build the hype
Use social and QR codes for:
Play along live
Use the big screen and QR codes for:
Make the moment last
Use social and QR codes for:
Stay close in the quiet weeks
Use your hub, social and email for:
+- One platform
- One login
- One fan database
- Synced to your CRM
See what clubs and leagues have built.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live reporting on every campaign
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Add Campaignware Copilot to your subscription and we'll take on ideas, creative, builds and reporting for you. Campaignware Studio builds what templates can't, from branded minigames to custom integrations, faster than you'd expect.
Your questions, answered
What is a fan engagement platform?
A fan engagement platform is software that lets clubs, leagues and governing bodies run digital experiences such as tipping competitions, score predictors, player votes and fan hubs, in their own brand. Campaignware captures consent on every entry, so each fan who takes part becomes a contact you own, and each campaign can become a sponsor asset.
How do clubs make money from fan engagement campaigns?
Clubs make money from fan engagement campaigns in two ways. Sponsors pay to put their name on a tipping competition, player vote or prize draw, sold from your rate card. The fan data grows ticketing, membership and merchandise. Melbourne Storm ran its Player of the Year vote with Redzed, and Penrith Panthers ran a team selector with Westfund.
Do you work with leagues and federations, not just clubs?
Leagues and governing bodies use Campaignware across whole competitions: one campaign for every club, each in its own branding, sold once to a national partner. Football Australia ran the Allianz Socceroos Fan Hub, the FA of Wales a JD Cymru Premier score predictor, Cricket Australia a WBBL Team of the Decade selector, and LALIGA El Clásico trivia.
Which sports does Campaignware work with?
Campaignware works with any sport fans follow, and we've worked in sport since 2018. We're an EFL endorsed provider, and examples on our Showcase cover football, rugby league, rugby union, cricket, motorsport, wrestling and bowls, across Australia, New Zealand, the UK and Europe.
Can we run a tipping competition or score predictor?
Tipping competitions and score predictors are two of the templates clubs use most. Fans pick winners or predict scores each round, and a season leaderboard keeps them coming back. Examples include a JD Cymru Premier score predictor for the FA of Wales and Bowls NSW's TAB Platinum Pennant Tipping.
Who runs the campaigns?
Your team can, using ready-made templates in your brand. A typical campaign takes 20 to 40 minutes to build, without developers or designers. For anything custom, Campaignware Studio builds custom projects with project pricing based on your brief, and Campaignware Copilot gives you people from our team who take on ideas, creative assets, campaign building and reporting for you.
Where does the fan data go?
Fan data is captured with consent on every entry, GDPR compliant, and stored in your account, encrypted in transit and at rest. Export it, or sync it to HubSpot, Salesforce, Braze, Klaviyo, Ticketmaster and other tools, so every fan who takes part lands in your CRM.
Do you help our commercial team?
Yes. Campaignware works with partnerships and commercial teams to help them pitch to new or existing sponsors, with campaign ideas, mockups and sponsor-ready assets. With your OK, we can work with a sponsor directly on your behalf, but the relationship stays yours.
See it with your own campaign.
Book a demo. Bring your next fixture or sponsor and leave with a campaign idea.