Tipping and pick 'em Bring fans back every round, all season.
A tipping competition, or prediction league, for your whole season. Fans tip a winner in every fixture and climb a live leaderboard, so they come back each round, and every tip adds a contact you own.
Live in minutes, in four steps.
A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing, without developers or designers.
- Step 1
Pick the template
Start from this template. It's already built and proven with real clubs and brands.
- Step 2
Make it yours
Add your branding, content, prizes and entry form in the campaign builder.
- Step 3
Share it with fans
Publish it on your site or app, in a link in bio, an email or a QR code at the ground.
- Step 4
Own the data
Watch entries arrive live, then export them or sync them to your CRM.
What you get with this template.
- Fans back every round. A season-long competition gives fans a reason to return each week.
- A live leaderboard. Fans compete with friends and other supporters all season, and see where they stand.
- A sponsor for the whole season. Naming rights put your sponsor in front of fans every round, as an asset you can sell.
- Right for every market. Tipping in Australia and New Zealand, pick 'em or a prediction league in the UK and Europe.
- Your most loyal fans, named. See who tips every round, so you know your most engaged supporters.
- A season, a tournament or finals. Run it for as long or as short as your calendar needs.
See real examples from clubs and brands.
Built into every template.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live reporting while it runs
- In any of 16 languages
Just need one campaign for now?
Brief us on a single project and get a project price, based on your brief. When you're ready for more, a subscription is far more cost-effective.
Your questions, answered
What is a tipping competition?
A tipping competition is a season-long fan engagement campaign where supporters pick the winner of each fixture, round by round, and climb a leaderboard. In the UK and Europe it's often called a prediction league or pick 'em. Clubs and leagues run one to bring fans back every week, and sponsors use it to own the season.
Does it work outside the big codes?
Tipping competitions work for any sport with fixtures. Bowls NSW ran one for its Platinum Pennant tournament with TAB as naming rights sponsor, and the Football Association of Wales runs a score predictor across the JD Cymru Premier. The same template suits a league, a club, a tournament or a finals series.
Can a sponsor put its name on it?
A sponsor can take naming rights to the whole competition, so its brand sits on every round, all season. That makes the tipping competition a sponsor asset you sell from your rate card. Each campaign reports impressions, unique users, clicks through to the sponsor and completion rates, so you can show them the results.
How long does it take to set up?
A typical campaign takes 20 to 40 minutes to build from a template, depending on how much content you add, and most go live in under an hour. Most of the work is loading your fixtures. You build it in your brand without developers or designers, and Copilot gives you people from our team when you're short on time.
Where does the entry data go?
Tipping data is captured with consent on every entry and goes straight into your CRM or marketing tools through built-in integrations such as HubSpot, Salesforce, Klaviyo and Data Talks. Zapier and webhooks connect most other tools, and you can export it too. Campaignware is GDPR compliant and encrypts data in transit and at rest, so the contacts stay yours.
See it with your own campaign.
Book a demo. Bring your questions and leave with ideas for your next campaign.