Football team selector Own the team news. Know every fan who picks.
A fan team selector for football clubs. Fans predict your starting XI before kick-off or name their team of the season, your sponsor owns the build-up, and every entry adds a contact you own.
Live in minutes, in four steps.
A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing, without developers or designers.
- Step 1
Pick the template
Start from this template. It's already built and proven with real clubs and brands.
- Step 2
Make it yours
Add your branding, content, prizes and entry form in the campaign builder.
- Step 3
Share it with fans
Publish it on your site or app, in a link in bio, an email or a QR code at the ground.
- Step 4
Own the data
Watch entries arrive live, then export them or sync them to your CRM.
What you get with this template.
- Own the team news. Fans call your starting XI on your own channels, not on a forum thread.
- A team of the season vote. Close the season by letting fans name their best XI.
- A sponsor in every build-up. Give your sponsor a moment to own before every match, as an asset you can sell.
- Reach beyond your followers. Fans share their XI, so their friends come to pick their own.
- Any squad you like. Your men's, women's or academy side, a national team or your greatest players.
- Contacts you own. Every entry adds a consented fan to your database, ready for your next campaign.
See real examples from clubs and brands.
Built into every template.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live reporting while it runs
- In any of 16 languages
Just need one campaign for now?
Brief us on a single project and get a project price, based on your brief. When you're ready for more, a subscription is far more cost-effective.
Your questions, answered
What is a football team selector?
A football team selector is a pick your team competition where fans choose their starting XI from your squad, then enter to lock it in. Clubs run one before matches, for a team of the season or an all-time XI, and sponsors use it to own that moment. Every entry adds a consented fan to your database.
Does it work for any squad?
Any football squad works: your men's, women's or academy side, a national team, or your greatest players of all time. The template suits football clubs in the UK and Europe and soccer clubs in Australia and New Zealand. Rugby league, rugby union and basketball each have their own team selector.
Has the template been used before?
The team selector template behind this page has run for NSW Rugby League with GIO during State of Origin, for Cricket Australia's WBBL Team of the Decade and for the Penrith Panthers with Westfund. Each one ran in the client's own brand, and the football version works the same way, with your own squad and sponsor.
How long does it take to set up?
Setting up a team selector mostly means loading your squad. A typical campaign takes 20 to 40 minutes to build from a template, depending on how much content you add, and most go live in under an hour. You build it in your brand without developers or designers, and Copilot gives you people from our team when you're short on time.
Where does the entry data go?
Team selector data is captured with consent on every entry and goes straight into your CRM or marketing tools through built-in integrations such as HubSpot, Salesforce, Klaviyo and Data Talks. Zapier and webhooks connect most other tools, and you can export it too. Campaignware is GDPR compliant and encrypts data in transit and at rest, so the contacts stay yours.
See it with your own campaign.
Book a demo. Bring your questions and leave with ideas for your next campaign.