Campaign Link​ ​Track every click and scan.​ ​See what works.

Campaign Link is the short link, QR code and UTM builder inside Campaignware. Create all three in one step, see which channel brings people in, and update QR codes without reprinting. It's included in your plan.

How it works

Live in minutes,​ ​in four steps.

A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing, without developers or designers.

  1. Step 1

    Pick the template

    Start from this template. It's already built and proven with real clubs and brands.

  2. Step 2

    Make it yours

    Add your branding, content, prizes and entry form in the campaign builder.

  3. Step 3

    Share it with fans

    Publish it on your site or app, in a link in bio, an email or a QR code at the ground.

  4. Step 4

    Own the data

    Watch entries arrive live, then export them or sync them to your CRM.

What you get​ ​with this template.

  • Know what worked. UTM tracking shows which channel or post brought each person in, so you know where to focus next time.
  • One step, not three. Create a short link, QR code and UTM tag together, so your team spends less time on admin.
  • QR codes for the real world. Put your campaign on the big screen, in store or on a poster, and count every scan.
  • Change it after it's printed. Point a link or QR code somewhere new, without reprinting it.
  • Links people trust. Add your brand name or keywords to a short link, so people know where it goes before they tap.
  • Reporting without the set-up. See clicks and scans in one place, without setting up Google Analytics.

See real examples​ ​from clubs and brands.

Browse the full Showcase

Built into​ ​every template.

  • Your branding, colours and fonts
  • Consent captured on every entry, GDPR compliant
  • Synced to HubSpot, Salesforce, Braze, Klaviyo and more
  • Runs on your site, your app, a link in bio or a QR code
  • Live reporting while it runs
  • In any of 16 languages

Just need one​ ​campaign for now?

Brief us on a single project and get a project price, based on your brief.​ ​When you're ready for more, a subscription is far more cost-effective.

Brief us on a project

Your questions,​ ​answered

What is Campaign Link?

Campaign Link is the short link, QR code and UTM builder inside Campaignware. Clubs, brands and agencies use it to share campaigns across social, email, print and the big screen, then see which channel brings people in. It creates all three in one step, so you don't need separate tools.

Is Campaign Link included in our plan?

Campaign Link is included in Campaignware plans, alongside your campaigns and the audience data you collect, so there's no separate link tool to pay for. Every link and QR code is tracked from the start. See what each plan includes on our pricing page.

Where can we use the links?

Campaign Link works anywhere you share a campaign: social posts and bios, emails, SMS, posters, merchandise and stadium screens. QR codes take people from the real world straight to your campaign, and you can point a printed code somewhere new without reprinting it.

How do we see which channel works best?

UTM tracking in Campaign Link tags each link with its channel, so you can see which post, screen or sign brought each person in. Clicks and scans sit in one place, without setting up Google Analytics, so you know where to put your effort for the next campaign.

What do the short links look like?

Campaign Link short links use our own domain, cpnl.ink, which is short for Campaign Link. Add your brand name or keywords to the link, so people know where it goes before they tap. A clean, readable link looks more trustworthy than a long string of tracking code, in ads and on print.

See it with​ ​your own campaign.

Book a demo. Bring your questions and leave with ideas for your next campaign.