Customer acquisition and re-engagement for betting brands Acquire new users. You own the data.
Campaignware helps betting and wagering brands acquire new users, re-engage customers and activate partnerships with interactive digital experiences in their own brand. Each one is live in minutes, and every entry grows first-party data you own.
Used by
Live in minutes, no developers needed.
A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing.
- Step 1
Pick a template
Choose a template, each one already proven with real clubs, federations, brands and agencies.
- Step 2
Make it yours
Add your branding, content, prizes and entry form, without developers or designers.
- Step 3
Share it with customers
On your site or app, in an email, on social or by QR code at the venue.
- Step 4
Own the data
Entries sync to your CRM as consented contacts you can reach again.
Campaigns that find and keep customers.
- Ready for the big fixtures Predictors, tipping and minigames for the Euros, the IPL or any round of the season.
- First-party data from every entry Each entry is a consented contact you can reach again, synced to your CRM.
- Match entries to customers Ask for an account username at entry, like Stoiximan did, so you know which customers took part.
- Your brand, in any language Your colours, fonts and tone, in any of 16 languages, so one campaign can run across markets.
- Activate partnerships Run campaigns with the clubs and leagues you partner with, in your brand and theirs.
- Build it, or brief us Use the campaign builder yourself, or brief us and we'll build it for you.
See what betting brands have built.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live reporting while it runs
- In any of 16 languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Add Campaignware Copilot to your subscription and we'll take on ideas, creative, builds and reporting for you. Campaignware Studio builds what templates can't, from branded minigames to custom integrations, faster than you'd expect.
Your questions, answered
How does Campaignware help betting brands acquire and re-engage customers?
Campaignware runs free digital experiences, like score predictors, tipping competitions, minigames and prize draws, around the sporting events your customers follow. They bring in new customers and re-engage existing ones. Nobody pays to enter, every campaign runs in your brand, and consent is captured on every entry, so the data is yours.
Which betting brands use Campaignware?
Dafabet, Betano, Stoiximan and Palmerbet have all worked with Campaignware. Dafabet ran an IPL cricket minigame through Dafanews, Betano ran a Euro 2024 ticket giveaway, and Stoiximan ran a ticket giveaway for the Stoiximan Super League in Greece.
Can we match entries to existing customers?
Yes. Your entry form can ask for the details you need. Stoiximan asked entrants for their Stoiximan username, so every entry could be matched to an existing account and the campaign could reward customers, not just followers.
Does it work in other languages and markets?
Yes. Campaigns run in any of 16 languages, and we can add more. Betano ran its Euro 2024 campaign in German and Stoiximan ran its giveaway in Greek, each in the language of its market.
Where does the entry data go?
Every entry is captured with GDPR-compliant consent and stored in your account, encrypted in transit and at rest. Export it, or sync it to HubSpot, Salesforce, Braze, Klaviyo and other tools, so every entrant lands in your CRM.
See it with your own campaign.
Book a demo. Bring your next big race or fixture and leave with a campaign idea.