Simonds Homes (working with agency Bastion EBA) and Geelong FC leveraged the Campaignware platform to power the ‘Simonds 70th Birthday Giveaway’ campaign.
The activation – an engaging competition was designed to collect not only entrants, but to provide Simonds with rich data on which Geelong fans were interested in buying a new home, but also when they were looking to make the decision.
Thanks to Campaignware's real time data collection and specially designed templates the campaign greatly exceeded expectations for brand and rights holder, delivering a 29% uplift in new home buyer leads.
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