Torrens University - Gamified Course Finder (Atomic212)

Gamification used to great effect for innovation higher education institution, Torrens University.

Working on behalf of their client, digital agency Atomic212 used the self-service Campaignware platform to easily build an engaging quiz funnel for the forward-thinking Australian University.  This campaign offered runners in the Marathon a chance to receive a personalised course recommendation after completing a simple 5-question quiz.

Using the Campaignware Course Finder Quiz, Torrens Uni were able to capture data, consumer insights and add hundreds of qualified leads to a segmented email marketing funnel.

End users were taken through a seamless and effective digital interaction, answering a few questions and receiving a personalised course recommendation, from over 30 courses and degrees on offer.  Torrens University received a detailed report of qualified sales leads.

This is a perfect example of a brand using some simple but effective gamification to give a prospective student a personalised digital experience and provide the business with actionable data to drive sales.

"At Atomic 212 we are always looking at technology as enablers to our campaign ideas. This is what Campaignware does, it allows us go to market quicker, so we can drive real and tangible results for our clients. It is a core part of our process."

Tom Sheppard. General Manager Media Technology.  Atomic 212