Introducing Campaign Booster, amplifying your campaign performance with gamification

Campaign Booster allows you to up the performance and ROI of your campaigns and reward fans at the same time.

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Put simply, it gamifies the campaign experience, giving your fans additional entries to a competition - and therefore a higher chance of winning - while offering brands extra tangible benefits, rather than just one call to action.

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Let us explain. 

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A regular competition would usually involve fans playing the game and filling out a form - essentially handing over their details in exchange for a chance to win an exclusive prize. This format works for a reason; it’s easy to enter and a straightforward way for brands to capture data. We, at Campaignware, have perfected this process over the years.

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But what if fans wanted to increase their chances of success? Let’s be honest, we’ve probably all entered a competition for our favourite sports team, but how many of us secured that elusive prize?

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And while capturing data is essential for brands looking to increase their marketing database, it may only serve one key objective. Other important goals may include social media growth, app downloads, activated trials, enquiries or whatever matters to you at any given moment.

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That’s where Campaign Booster comes in. It takes the tried-and-tested technique for competitions and supercharges it. Fans have the opportunity to gain additional entries, with very minimal effort, and brands can tick off multiple calls-to-action in one fell swoop.

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These additional entries can be whatever you want them to be. Let’s say, for example, you’re a sports team who have just launched a brand new app, are looking to accelerate growth on TikTok or are seeking ways to add value to a new sponsor by driving fans to their Instagram page.

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You’ve managed to get your hands on one of your sponsor’s unique products and you’re giving it away to one lucky winner. You could assign fans the usual one entry for filling out a form with their details, but then entice them to gain additional entries as follows: 10 for following you on TikTok, 20 for downloading your app and then a whopping 50 for following your sponsor on Instagram. 

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Of course, if you didn’t need the additional entry feature for any given campaign, you can simply disable it.

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If you can’t find the desired call-to-action from our extensive list - whether it’s a TikTok follow, app download or ‘add to calendar’, to name just a few - we’ll be surprised, but you can also create your own custom CTA. 

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Competitions are one of our most popular campaign features at Campaignware - they’re a surefire way for brands to grow their audiences after all - but with the introduction of Campaign Booster, the opportunities are now truly endless. 

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I know we speak about ‘win-win’ (no pun intended) a lot, but this really is another example of that ringing true for our customers.

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And the birth of Campaign Booster comes very much as a result of our customers’ needs, given this was comfortably one of our most heavily requested features in the last few months. You ask, we deliver. 

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Oh, and it’s a free update for all existing Campaignware users. And it’s included in all plans for new customers. And it can be used across all campaign templates, including ones you’ve already created. We think that’s it.

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If this all sounds good to you, go ahead and book a free, no obligation call below and we’d be happy to run through all things Campaign Booster.

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